What is: Category? Category: In ecommerce, products are often grouped into a hierarchy of categories and subcategories. E.g. "Our bespoke furniture ecommerce store is organized using categories like bedroom, living…
Average Order Value (AOV): What it is and How to Increase it What is: Average order value (AOV)? If you're running an online business, you've likely come across the term…
What is: Anonymous checkout? Anonymous checkout : A checkout process in which a user may complete a transaction without creating an account with the online merchant. That's correct! Anonymous checkout…