Introduction to User-Generated Content (UGC) and Facebook Ads User-generated content (UGC) refers to any form of content—text, videos, images, or reviews—created by consumers rather than brands. UGC has long since…
Open Targeting: The Big Facebook Ads Debate The Role of Targeting in Online Advertising Are you spending too much time and energy on targeting your Facebook ads campaign? Well, what…
How to Leverage the Power of Organic Lead Generation on Facebook? Facebook Lead Ads | Organic Lead Generation on Facebook The vast majority of Facebook advertisers running lead campaigns that…
The much-anticipated Threads app has been launched and its' success so far is incredible. More than 100 million users have signed up to Threads in just 5 days. As Threads is owned by Meta, this new app is likely to have a big impact on Meta advertising.
MASSIVE Change To Facebook Ads Tracking! - The retirement of aggregated event measurement! We are in the middle of a huge change to Facebook ads tracking. Since iOS 14.5, tracking…
Meta has released some fascinating new data for Q1 2023. It includes some fantastic news for Facebook advertisers and Instagram advertisers.In this blog, I break down the highlights and show you what's happening with Meta and Facebook specifically right now... And what is likely to happen to Meta and Facebook going forward.